The Designation of Origin of wine from Binissalem, Mallorca presented their new marketing image at the Museum of Es Baluard in Palma. The new slogan, is 'pura passió' with a red heart showing the passion of the winemakers of the Binissalem area.
A new wine route has also been included in the publicity campaign so that tourists and other interested parties can drive around the area visiting the 14 wine estates of the D.O Binissalem
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